Brand Update: Our New Real Estate Signs Are Here (and Yes, You Can Actually Read Them Now!)

by Molly Armando

Just like anything in life, you learn and adapt as you go. Today’s lesson? Contrast matters. What looks great on a computer screen can look completely different out in the real world.

Huge thanks to everyone who kindly let me know that my old real estate signs were basically unreadable. You were right, and I appreciate you for saying it.

When I first launched TIDES, I knew I wanted to create something that felt personal and true to the South Coast. I was born and raised in South Dartmouth, and today I proudly serve buyers and sellers throughout South Dartmouth, Westport Point, and surrounding areas. For me, real estate isn’t just about closing deals. It’s about connection, storytelling, and helping people feel rooted in the communities they love.

That’s exactly what this brand has always aimed to reflect.

But sometimes, even the best intentions need a redesign. The original sign was sleek and clean, but apparently, you needed binoculars to read it from the street. So we took the feedback and went back to the drawing board.

Here’s what’s new:

Improved contrast for better visibility in all lighting
A cleaner layout that reflects how we do business: clear, direct, and approachable
Bolder text that can actually be read from across the street

And yes, there’s a striped bass now.

What does a striped bass have to do with real estate? Honestly, nothing. But if you know me, you know it makes perfect sense. One of my favorite memories growing up is going fishing for striped bass with my dad on the Slocum River in South Dartmouth. That fish is more than just a design choice. It’s a quiet reminder of where I come from and the values that drive everything we do at TIDES: connection, memory, and home.

Real estate is marketing

We’re not just selling houses. As real estate agents, we’re modern-day marketers. We’re marketing the homes we list, the brand we’ve built, and the values we stand behind. Whether I’m representing a historic home in Westport Point or a waterfront property in South Dartmouth, it all starts with how we show up.

Our signs are just one part of that, but they matter.

So if you spot one of the new TIDES signs while driving around the South Coast, send me a message or tag me. I’d love to hear what you think.

And if you’re thinking about selling your home, I’d be happy to walk you through what’s working in today’s real estate market and how we can position your property to stand out.

✨ 𝗠𝗢𝗟𝗟𝗬 𝗔𝗥𝗠𝗔𝗡𝗗𝗢

📍 Real Estate Broker in Massachusetts & Rhode Island
📲 Call/Text Direct - 508.863.1015
📩 Email: molly@tidesre.com
🌊 Tides Real Estate Group #9565627 | #48572